Revealing the Corporation
By:John M. T. Balmer,Stephen A. Greyser
Published on 2003 by Psychology Press
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
This Book was ranked at 5 by Google Books for keyword collins cobuild english guides linking words bk 9.
Book ID of Revealing the Corporation's Books is tPfRXwbfytMC, Book which was written byJohn M. T. Balmer,Stephen A. Greyserhave ETAG "iGKvi5AO/Wk"
Book which was published by Psychology Press since 2003 have ISBNs, ISBN 13 Code is 9780415284219 and ISBN 10 Code is 041528421X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "365 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 2 Raters and have average rate at "4.5"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar